adgroup

Thursday, June 6, 2013

Adidas Boost Review




When we think of gadgets, the first thing that comes to mind is electronic items like phones, laptops, tablets, etc. Calling a shoe a gadget may be debatable but once you see the technology put into it, you just might agree with me.

Bold claim

Boost technology was developed by Adidas working together with BASF. Instead of using standard EVA foam, they designed a foam composed of small energy capsules that is supposed to store and release energy as well as provide extremely soft cushioning. Now this is a really bold claim and to be honest, I was very skeptical about it especially at the price they are asking for.


Watch the video http://youtu.be/2QXayMkbvpk

Design and Hype

Adidas designed the shoe to be light weight. The upper portion is made from a material called "tech fit" which feels like your are wearing compression socks. It's nice and snug but does not provide much protection from the elements. I once stepped into a puddle while running and my feet got wet. If you plan to use it in a cold place, be prepared to have cold feet. On the other hand, the material is breathable and provides great ventilation. I think Adidas marketing did a really good job promoting the boost technology. I have gotten questions from friends, people at the gym and even complete strangers asking me, "Does it really work?"



The Big Question

First of all, I have to state that I am not a professional runner nor do I run marathons. I am what you might call a "leisure runner". I have been using this shoe for a little over a month and have logged about 35-40 km. Yet each time I put it on, my first thought is always, "Wow! These are really light and comfortable." In fact, I will go out on a limb and say that these are the most comfortable shoes I have ever worn. It does provide a spring in your step but more noticeable to me is the cushioning it provides. I notice that my knees and shins hurt less after a long run and my feet are less sore. Another feature is that it is miCoach compatible, meaning you could put the miCoach sensor and pair it with your iOS, Mac or PC to get data like acceleration, speed, distance, etc, it's very similar to Nike+. Of course, this is another $60-70! On top of the $150 cost per pair (Php7000+). Adidas also has a model called Adistar Boosts if you need more stability.

So does it really work? I would say, yes! Should you buy one? Yes! Only if you are willing to part with your hard earned cash. But if you are happy with your old pair of running shoes then I would wait for Adidas to have their Boost technology trickle down their product line. My problem now is that after using it, I just can't go back to my old running shoes. Thank you Adidas, now I'm hooked.

THE GOOD

Lightweight and comfortable
Lives up to the hype

THE BAD

Expensive

Upper material need better weather proofing  

3 comments:

  1. I wanted to buy one 2 months ago but they did not have my size in any of the stores that carried it. Does the styrofoam like material attract dirt easily?

    ReplyDelete
    Replies
    1. After over a month of use, the foam material is a little bit dirty but I would say not much more then any of my other shoes, on the other hand according to Adidas it is suppose to be durable and able to withstand extreme variations in temperature.

      Delete
  2. After over a month of use, the foam material is a little bit dirty but I would say not much more then any of my other shoes, on the other hand according to Adidas it is suppose to be durable and able to withstand extreme variations in temperature.

    ReplyDelete